Niklas Stephenson
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A great zero and direction

September 24, 2025

Every idea for a company needs two potentials: a starting product and a direction that can last a decade.

Zero is where we all start, and reaching a point where there is something someone out there wants to buy is always the priority, not only to generate cash flow but also to create that magic motivation that comes from starting something with a pulse.

Direction is what keeps us running; we need to know why and roughly in what way.

As I have been evaluating ideas for my next project, this two-sided potential has been core for me. I don't want to start something without potential for making an impact on the world for someone, and I don't want to start something where I have to build for years and raise money before I even have a business.

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I'm going to be writing about my experiences and thoughts on product leadership, entrepreneurship, and building software. My small corner of the interwebs that is not guided by algorithems. A strange mix of thoughts and feelings on our crazy industry.