Red ocean October 03, 2025 I am done with blue ocean, and most bootstrapping founders should be too. It takes a significant amount of energy and money to educate a market on something entirely new.Red ocean, a market full of competitors, is the place to start. Customers are already buying, competitors are growing big, slow, and sloppy, and you can sweep in and take a smaller slice of an already educated market.The biggest problem with red ocean projects is that everybody around you is going to say, “But X is already there,” or “Have you seen Y is doing what you are dreaming of doing already for 1000 customers?”The constant poking and awareness of competitors who are years, if not decades, in front of you is a massive motivational wall to climb. The best thing is to close your ears to the noise, talk to some of their clients, and learn about the pains instead of falling for their marketing.When we started Firmafon, all companies already had a phone number, but we approached it differently, smarter, easier, and with better support, which was enough to attract thousands of customers in Denmark.But here I am, starting another project in a red ocean market, and I still have days where the competitors are getting to me. It hits my motivation, and my advice to myself and to you is not to let it get to you; remember that in red ocean markets, there is always room for a new player.