Make one customer happy

October 05, 2025

Starting a company from zero is a daunting task; you need vision, insights, a blue ocean idea (not), distribution, an audience, and the list goes on, but there is a simpler way.

Find one customer that is funny and motivating to work with, learn about all their problems, select one, and solve it. Simple.

If they have the issue, more will suffer from the same problem.

Solving this one problem is not an entire company, but it’s the first step towards building a great empire. From that first starting problem, you will be introduced to multiple adjacent problems. When you add those to your solution, you are again a step closer to your dream.

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I'm going to be writing about my experiences and thoughts on product leadership, entrepreneurship, and building software. My small corner of the interwebs that is not guided by algorithems. A strange mix of thoughts and feelings on our crazy industry.